Marketing Dynamics
Canadian Edition 2013
- Publisher
- Oxford University Press
- Initial publish date
- Apr 2013
- Category
- General
-
Hardback
- ISBN
- 9780199007431
- Publish Date
- Apr 2013
- List Price
- $107.44
Classroom Resources
Where to buy it
Description
This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.
a href="http://www.oupcanada.com/school/order_form/upload/forms/Marketing%20Dynam ics%20Sample%20Pages.pdf"CLICK HERE/a to view sample chapters.
SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.
About the authors
BRENDA CLARK est surtout connue comme l’illustratrice de la série originale Benjamin la tortue. Elle a également signé les illustrations des albums Le bonhomme d’Hélène et Les petites bottes de la grande Sarah. Brenda vit à Port Hope, en Ontario.
BRENDA CLARK is best known as the illustrator of the original Franklin the Turtle series written by Paulette Bourgeois. Other popular titles she has illustrated include Sadie and the Snowman, Big Sarah's Little Boots, and the award-winning Little Fingerling. Brenda lives in Port Hope, Ontario.
