Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online.

Binod Sundararajan's profile page

Linda Macdonald's profile page

Binod Sundararajan is an associate professor of management at the Rowe School of Business, Dalhousie University

Linda Macdonald is an assistant professor and director of the International Student Success Program at the Rowe School of Business, Dalhousie University.

"The case-based approach makes it easier for students to relate to the material and understand it. I particularly value the inclusion of technology as an integral part of the communication process." --Iman El Meniawy, Edwards School of Business, University of Saskatchewan

"The use of continuing characters and situations creates a story that students can follow. . . . This allows students to gain a deeper understanding of the various topics in the textbook." --Brenda Lang, Bissett School of Business, Mount Royal University