"Jim Reid is a true artist of the leadership-development craft." - Jim Collins, author of Good to Great

Leading to Greatness is a hands-on how-to leadership development program designed to guide leaders to self and organizational excellence. By applying five core leadership principles top-level executives will be primed to take their organizations and teams into the future.

Principle 1: Define a crystal-clear understanding of values and purpose—and never deviate. Principle 2: Recognize core strengths and align them with passion. Principle 3: Identify and engage the right people and get them in the right seats; no leader excels at everything. Principle 4: Learn to manage energy—not time—to become fully engaged in life (and thus, leadership). Principle 5: Develop a consistent inner discipline to achieve exceptional results.

Author Jim Reid combines his decades of top-level leadership and coaching experience with the best research and science available to deliver to leaders a practical and actionable plan that when consistently applied in one’s life becomes a transformative experience. Part guidebook, part workbook and part work study, Leading to Greatness delivers proof of concept of Reid’s program through detailed case studies from level-5 leaders across North America. The stunning results speak for themselves.

If you are looking to take your performance—and the performance of your team—to the next level, look no further. Leading to Greatness is your ultimate tool for exceptional results and sustained success.

Jim Reid's profile page

Jim Reid knows what it takes to build a high-performing culture and successfully lead organizations through tremendous growth. An accomplished executive and trusted advisor to six CEOs, Jim has navigated significant change and immense pressure to consistently build winning teams that outperform. Originally trained as a military pilot, Jim built his leadership expertise working alongside key thinkers, including Jim Collins, Jeffrey Pfeffer, John Kotter and Dave Ulrich. Recognized by ROB Magazine in 2021 as one Canada’s 50 best executives, Jim brings credibility, insight, and integrity to all he does.

"Jim Reid is a true artist of the leadership-development craft." - Jim Collins, author of Good to Great

"Based on years of general management and human resources experience developing individuals and teams, Jim Reid writes about what he has learned about leadership based on his own insights and those gleaned from social science research. At once both practical and evidence-based, Jim Reid has distilled much management insight into a small set of practical, implementable principles." - Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and author of Power: Why Some People Have It - and Others Don't.

"Jim has a unique knack of turning complex ideas into relevant impact. The five key principles brilliantly synthesize myriads of studies in ways that are immediately useful for any leader. Ideas, stories, and tools combine to make this a must use (not just read) book." - Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group