Can you imagine a choreographer only training one dancer to lead while his or her partner sits in the lobby staring at the wall? Yet we do this all the time in organizations. Half the partnership is missing.

Leadership is Half the Story introduces the first model to seamlessly integrate leadership, followership, and partnerships. This research-backed, field-tested book contributes many new ideas and practical advice for everyone in an organization – from CEO to HR director to front-line manager to consultant.

All of us lead, not just those with the formal title. All of us follow, not just front-line staff. In great collaborations, one moment we are leading and then we flip to following; in other words, the relationship between leadership and followership is dynamic, context-specific, and ever-evolving. This empowering perspective opens up leadership to everyone, normalizes followership, and enables more productive and innovative collaborations. Candid discussions about both roles allow for better coaching, mentoring, skill development, and interpersonal agility, and result in stronger teams.

Marc and Samantha Hurwitz give us a category-busting book that “practically glows with energy and vision,” according to Marshall Goldsmith, executive coach and best-selling author of What Got You Here Won’t Get You There.

Marc Hurwitz is a lecturer at the Conrad Centre for Business, Entrepreneurship, and Technology at the University of Waterloo. The co-founder and Chief Insight Officer of FliPskills, he has many years of corporate, executive, and entrepreneurial experience. He holds a PhD in cognitive neuroscience from the University of Waterloo.

Marc Hurwitz's profile page

Samantha Hurwitz is co-founder and Chief Encouragement Officer of FliPskills. She is a coach, consultant and facilitator with twenty-five years of corporate and entrepreneurial experience, including nine at the executive level.

Samantha Hurwitz's profile page

?Samantha and Marc Hurwitz have made leadership whole. Teams need great leaders as well as great followers.?

Razor Suleman, Founder and Chief Achiever, Achievers, Inc.

?In this remarkable book, Samantha and Marc Hurwitz radically challenge the conventional wisdom on leadership. Leaders aren?t more important than followers, they say. To innovate fast, leaders and followers must be equal partners – together creatingco-flow.'Leadership Is Half the Story'is essential reading for anyone who wants to know how companies, organizations, and governments can adapt, innovate, and thrive in a rapidly changing and increasingly complex world.?

Thomas Homer-Dixon, Chair of Global Systems, Balsillie School of International Affairs; author, 'The Ingenuity Gap' and 'The Upside of Down'

?This book practically glows with energy and vision! In highly accessible, entertaining portions Sam and Marc Hurwitz have presented us with a forward-thinking, prescient guide to success in business in today's unpredictable market.Build agile, innovative, efficient teams in your organization today for greater success tomorrow!?

Marshall Goldsmith, top-ranked executive coach; Thinkers 50 Top Ten Global Business Thinker; author or editor of 34 books including the global bestsellers 'MOJO' and 'What Got You Here Won't Get You There'