It’s Go Time presents a business model, created by Jill McAbe, that helps people who sell their time build scalable businesses and achieve lifestyle freedom.

Most business models are for tech, product, large firms/agencies, startups, or for people who love the hustle. It’s Go Time introduces a methodical system for building a business that is aligned with sharing one’s gifts, finding life’s purpose, and making great and consistent money. McAbe created the Expertise-Based Business Model and wrote It’s Go Time to help people who have not previously had a place to turn. Within, she identifies how to remove subconscious blocks in order to build a great business. McAbe’s timing is prescient. The COVID-19 pandemic has taught everyone that they need to seize every opportunity to realize their dreams. It’s Go Time charts a course for how to do exactly that.

Life has to mean more than this.

Jill McAbe is a best-selling author, high-performance expert, and the Founder of BOOM-U, a training company using science-based tools to help people accelerate their accomplishments. After seven grueling years as a celebrated restaurateur, ten-plus years as a growth consultant to established entrepreneurs, and a car accident that nearly took her life, Jill realized she could not spend another minute on a business that wasn’t aligned with her life purpose. At age forty-eight, she turned her consulting skills on herself, discovered her purpose, and launched BOOM-U, where she works at the intersection of business strategy, neuroscience, and psychology to help her clients achieve seemingly impossible goals. Jill carries a Master of Arts in Leadership from Royal Roads University, holds certifications in executive coaching, team coaching, and change leadership, and is a faculty member at York University’s Schulich Executive Education Centre. Her principal residences are in Toronto and on Vancouver Island; however, her dream business allows her to work on a location-independent basis.

Jill McAbe's profile page