I Know That Name!
The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller
- Publisher
- Dundurn Press
- Initial publish date
- Sep 2002
- Category
- Trivia, Trivia, General
-
Paperback / softback
- ISBN
- 9781550024074
- Publish Date
- Sep 2002
- List Price
- $22.99
-
eBook
- ISBN
- 9781770701267
- Publish Date
- Sep 2002
- List Price
- $22.99
-
eBook
- ISBN
- 9781550029796
- Publish Date
- Sep 2002
- List Price
- $8.99
Classroom Resources
Where to buy it
Description
Every day Canadians buy groceries at Sobey’s, develop film at Black’s, or grab a coffee at Tim Horton’s without giving it a second thought. These brands are in our lives and in the public eye. We’re familiar with the names, but what do we really know about the people who lie behind them? I Know That Name! will answer these questions for you. It’s full of fun facts, intriguing trivia, and engrossing explorations of more than one hundred Canadian men and women who beat the odds to become household names, including Timothy Eaton, Laura Secord, and J.L. Kraft.
About the authors
Randy Ray is a freelance writer, author and publicist. He worked as areporter with The London Free Press for 13 years, including three years asthe newspaper's Parliament Hill correspondent. He lives in Ottawa.
Mark Kearney lives in London and has worked as a journalist for almost twenty-five years. He has a journalism degree from the University of Western Ontario.
Excerpt: I Know That Name!: The People Behind Canada's Best Known Brand Names from Elizabeth Arden to Walter Zeller (by (author) Randy Ray & Mark Kearney)
That cake and nog probably contained six hundred calories minimum," considered Paula. "It takes running up and down once to burn ten calories. . . so I'll have to run up and down these steps sixty times." Paula raced up one side of the steps and ran down the other again and again. She could feel her heart beating, and she became light-headed. That probably came from the days of enforced rest at the hospital, she rationalized. Ignoring her fluttering heart, she continued her frenzied pace. All at once she became unutterably tired. Her breath became so laboured that it was like trying to breathe under water. She stumbled to a sitting position on the bottom step and held her head in her hands. She began to feel a tingling in her left hand and all the way up her arm. She shook her hand to try to get the numbness to go away, but it had no effect. She was aware of a sharp pain in her chest. Where her breathing was once laboured, it was now impossible. Paula was gripped with fear. What had she done to herself?
Editorial Reviews
"easy to read, full of intriguing trivia, and a valuable quick referent to Canadian business personalities."
Beacon Herald
"a great read, full of unusual fats and tasty tidbits, and it's as pure Canadiana as, well, our butter tarts."
Toronto Sun
"perfect for casual browsing."
OHS Bulletin, December 2002
"a fascinating book with profiles of the greats of the supermarket and food industry."
Canadian Grocer
"a fun, as well as interesting read."
Halifax Daily News
"a breezy, informative and entertaining look at more than 100 Canadian brands."
Marketing Magazine
"Name-dropping at its best"
Ottawa Citizen
"If you want to give your kids a quick history lesson, I Know That Name! is a good place to start."
Ottawa Sun
"full of fascinating facts, terrific trivia and historica photographs."
Havelock Citizen
"I Know Name has sold about 8,000 copies since OctoberIt's now 10th on the Top Canadiana best-seller list compiled by Canadian Booksellers Association."
Edmonton Journal