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Computers General

Hello Avatar

Rise of the Networked Generation

by (author) B. Coleman

foreword by Clay Shirky

Publisher
MIT Press
Initial publish date
Nov 2011
Category
General, Virtual Worlds
  • Hardback

    ISBN
    9780262015714
    Publish Date
    Nov 2011
    List Price
    $59.95

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Description

An examination of our many modes of online identity and how we live on the continuum between the virtual and the real.

Hello Avatar! Or, {llSay(0, "Hello, Avatar!"); is a tiny piece of user-friendly code that allows us to program our virtual selves. In Hello Avatar, B. Coleman examines a crucial aspect of our cultural shift from analog to digital: the continuum between online and off-, what she calls the “x-reality” that crosses between the virtual and the real. She looks at the emergence of a world that is neither virtual nor real but encompasses a multiplicity of network combinations. And she argues that it is the role of the avatar to help us express our new agency—our new power to customize our networked life.

By avatar, Coleman means not just the animated figures that populate our screens but the gestalt of images, text, and multimedia that make up our online identities—in virtual worlds like Second Life and in the form of email, video chat, and other digital artifacts. Exploring such network activities as embodiment, extreme (virtual) violence, and the work in virtual reality labs, and offering sidebar interviews with designers and practitioners, she argues that what is new is real-time collaboration and copresence, the way we make connections using networked media and the cultures we have created around this. The star of this drama of expanded horizons is the networked subject—all of us who represent aspects of ourselves and our work across the mediascape.

About the authors

B. Coleman is Assistant Professor of Writing and New Media in MIT's Program in Writing and Humanistic Studies and Comparative Media Studies. She is Faculty Director of the C3 Game Culture and Mobile Media initiative.

B. Coleman's profile page

Clay Shirky's profile page

Editorial Reviews

...a well-researched, engaging book that will amplify your curiosity for the virtual landscapes.—Dr. Ornella Corazza, Leonardo Reviews