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Business & Economics General

Do the Web Write

Writing and Marketing Your Website

by (author) Dan Furman & Self-Counsel Press

Publisher
Self-Counsel Press
Initial publish date
Oct 2008
Category
General, Business Writing
Recommended Age
13
Recommended Grade
8
  • eBook

    ISBN
    9781770409224
    Publish Date
    Jan 2013
    List Price
    $12.99
  • Paperback / softback

    ISBN
    9781551808321
    Publish Date
    Oct 2008
    List Price
    $22.95

Classroom Resources

Where to buy it

Description

The hardest part of having a successful website isn't building or coding it. The hardest part is knowing what to say, where to say it, and how to write it. Written in easy-to-understand language, Do the Web Write will show you how to write persuasively for the web, how to market your website effectively, and ultimately, how to succeed online.

About the authors

Entrepreneur Dan Furman runs a successful out of his home. For the past 20 years he has run several home businesses, and has helped countless others with marketing and running their own. Dan knows firsthand what makes a home business succeed—and fail—and is ready to share his vast wealth of knowledge and experiences with you. Dan is also author of the best-selling Self-Counsel Press book, Start & Run a Real Home-Based Business. Meet the author at his website: http://danfurmanonline.com/

Dan Furman's profile page

For over 45 years, Self-Counsel Press has published high quality business and reference books and forms kits, written in clear, easily understood language. Our titles provide readers with reliable information authored by experts. We have a range of do-it-yourself legal and business titles, and reference books covering topics such as writing skills, professional development, study skills, and personal finance.

Self-Counsel Press' profile page

Librarian Reviews

Do the Web Write: Writing for and Marketing Your Website

This is a straightforward, anecdote-packed guide to developing websites, copywriting for the web and Internet marketing. Beginning with basic concepts such as addressing the audience, accessing contact information and selecting style, the book moves to more advanced topics like web conversion, web navigation bars, catchy headlines, grammar rules, blogs, Search Engine Optimization and “Things you shouldn’t do”. Basic, intermediate and advanced techniques are covered. The included CD offers Word documents on Website Conversion, Text Formatting, Homepage Writing, HTML templates for Homepages and FAQs.

Source: The Association of Book Publishers of BC. BC Books for BC Schools. 2009-2010.