Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations, ending support for the most vulnerable. Professional athletes, religious leaders, CEOs, and politicians who respond poorly to a crisis may lose their long-standing careers and the respect of their colleagues, supporters, fans, and customers. This book offers both theory and practical help for organizations and professionals to deal effectively with crises.

Crisis communication lessons have typically been the purview of public relations professionals. However, since the 1990s there has been a growing body of scholarly research on the topic. Crisis Communication in Canada offers a unique scholarly and professional contribution, synthesizing recent research and providing a context for practical advice.

Written in clear and concise style, directed at beginners but rooted in research, this book will offer instructors and students a unique resource for the study and practice of crisis communication.

Duncan Koerber has taught media studies, communication theory, and writing at a number of universities in the Toronto area. He has published on the topics of media and journalism history, writing studies, and crisis communication in a number of journals including the Canadian Journal of Communication, Public Relations Review, the Journal of Canadian Studies, Journalism History, and the Canadian Journal of Media Studies.

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