These days it's easy to become a writer -- after all, anyone can start a blog or a website. But the pinnacle for most authors is getting published in print -- and that is tougher than ever. The book business has changed. Publishers have consolidated, and competition for shelf space is fierce. So how do you get publishers to clamor for your manuscript, and the public to snatch the book off the shelves? Written by industry insiders, Cover to Cover gives you the scoop on the way books get signed, published, and- most important-sold. You'll learn how to: * Evaluate the market for your subject* Target the perfect publisher* Understand your role in the publishing process* Assess your platform and cultivate a larger audience* Take charge of your own marketing and publicity* Use your book to boost your career* Adapt to the changing world of publishingThink your book is a winner? With Cover to Cover, you can give it a real shot at success.

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Robert J. Hughes' profile page

MICHAEL R. DREW (Austin,TX) is the founder of Promote A Book, a promotional firm that has helped more than 65 books reach national bestseller lists. ROBERT J. HUGHES (New York, NY) is a former publishing industry reporter for The Wall Street Journal and the author of the novel Late and Soon. Together they are the authors of the forthcoming Be Famous.