Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.

Cheryl Krasnick Warsh teaches history at Vancouver Island University and is the former editor-in-chief of the Canadian Bulletin of Medical History. A former Fulbright and Hannah Fellow, her books include Moments of Unreason: The Practice of Canadian Psychiatry and the Homewood Retreat, 1883–1923, Drink in Canada: Historical Essays, Children’s Health Issues in Historical Perspective (WLU Press, 2005), and Prescribed Norms: Women and Health in Canada and the United States since 1800.

Veronica Strong-Boag is a professor of women’s and gender studies and of educational studies at the University of British Columbia. She is a member of the Royal Society of Canada and a past president of the Canadian Historical Association. She has written widely on the history of Canadian women and children—including studies of the 1920s and 30s, the experience of post—WW II suburbia, Nellie L. McClung, E. Pauline Johnson, childhood disabilities, and modern neo-conservatism’s attack on women and children—and has won the John A. Macdonald Prize in Canadian History, the 2012 Canada Prize in the Social Sciences awarded by the Canadian Federation for the Humanities and Social Sciences and, with Carole Gerson, the Raymond Klibansky Prize in the Humanities. In 2012 Strong-Boag was awarded the Tyrrell Medal from the Royal Society of Canada for outstanding work in Canadian history. She is the author of Fostering Nation: Canada Confronts Its History of Childhood Disadvantage (WLU Press, 2010).

Cheryl Krasnick Warsh's profile page

Dan Malleck's profile page