Written by one of Canada's most experienced sustainability strategists, this collection of essays and speeches organized into four sections?Origins, Homage, Reflection, and Renewal?blends business advice, autobiographical reflection, and poetic meditation to explain why companies have a responsibility to protect the environment. Drawing on examples from economics, environmental studies, history, and popular culture, the discussions show that humans like to elevate themselves and do good for others?ideals that transcend the importance of profit and loss.

Robert M. Abbott's profile page

Robert M. Abbott is a business strategist, an environmental consultant, a speaker, and a writer. He has contributed to a number of magazines and newspapers and is the author of Uncommon Cents: Thoreau and the Nature of Business. He lives in Calgary, Alberta.

"This book is awakening my soul. I love this book." “Dave Day, Director of Environmental & Safety Management, City of Calgary (2010)

"Conscious Endeavors is an interesting addition to the sustainability lexicon that adds to our knowledge of how sustainability has developed and challenges us to reinvent what it will mean in the future." “Robert Colman, Green Business

"The book is a treasure trove." “Robert Bateman, author, Vanishing Worlds (2010)

"Very interesting and artfully crafted speeches and prose, while balancing the dark and light green ideologies, not an easy task." —Christian Schmidt, with Stratos Inc., a sustainability consulting firm

"A very thoughtful and unique approach in combining a whole person / whole society vision into a new way of doing business." “Mark Holland, author, Agricultural Urbanism (2010)