A contrarian and controversial look at personal finance, and a super simple strategy for making—and keeping—more money

Traditional financial wisdom persuades us to grow our net worth and build our assets. But traditional financial wisdom is often wrong. In Cash Cows, Pigs and Jackpots: The Simplest Personal Finance Strategy You'll Ever See, author and Chartered Accountant David Trahair challenges everything we think we know about managing our money, suggesting that that we follow the lead of the financial institutions that are leading us down the path to financial ruin.

The banks, brokers, and investment companies of the world make enormous sums of money because they know that cash is king and they know how to guarantee cash flow from their clients on a continual basis. They aren't making the bulk of their money from investing in the stock market—they're leeching it from regular people like you, every minute of every day. Cash Cows, Pigs and Jackpots turns the tables, showing that the biggest cash cow we have is ourselves. Instead of chasing a dream that will never come true, it presents a financial plan so simple even a 10-year-old could understand it.

• Explains why the common consensus about making money is inherently flawed
• Presents an incredibly simple, easy-to-follow plan for really making and saving money
• Exposes the dangers of trusting money to a bank or broker

Helping you break asset addiction, get out of debt, and increase your personal cash flow—and your wealth with it, Cash Cows, Pigs and Jackpots explains how bringing more cash into your life and watching carefully where it goes will allow you to save more, live the life you want, and avoid as much risk as possible—a great strategy going into the stormy financial years to come

David Trahair is a Chartered Accountant, speaker and author of five books on personal financial issues. Two of his books are National Bestsellers – the one you are holding and Enough Bull: How to Retire Well Without the Stock Market, Mutual Funds or Even an Investment Advisor. He is a straight shooter able to explain the often-confusing world of personal finance in plain English. Canadians appreciate David's no-nonsense style and the fact that his views are totally independent. There are no sponsors behind the scenes shaping what he says and he does not sell any financial products. David says and writes what he wants to – unfiltered advice for the hard-working Canadian. David currently operates his own public accounting firm and gives half- and full-day seminars on his books to CAs in B.C., Alberta, Saskatchewan, Manitoba and Ontario. He has also delivered seminars to the Certified Management Accountants of Ontario (CMAs) and the Certified General Accountants of Ontario (CGAs). He belongs to the Canadian Institute of Chartered Accountants (CICA) and the Institute of Chartered Accountants of Ontario (ICAO). He is a frequent speaker, appears regularly in the media and contributes regularly to financial publications. He is also a former director of Credit Canada, a non-profit organization dedicated to helping people deal with credit problems. His website is www.trahair.com.

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