A solid media relations plan is one of the most powerful tools a company can draw upon to raise a profile, attract new clients, and generate sales. Building Media Relations, Second Edition, is a comprehensive guide to working professionally and productively with the media.

Sommers provides students with the critical theories and strategies necessary for successful media planning and management. Throughout this edition, students are exposed to tools and techniques - from the use of media kits, databases, and event planning, to the necessity of research, analysis, and evaluation - that shape the success of media relations professionals and the businesses they represent. This book is a phenomenal resource for students of Communications or Media and Public Relations as well as anyone who is responsible for generating media understanding and coverage.

Susan Sommers' profile page

Susan Sommers is an award-winning journalist, speaker and trainer, marketing consultant, educator, and coach with over thirty years of experience in business communications. She is one of Canada's leading experts in marketing and media relations consulting and training. Susan has developed credit courses in Marketing and Media Relations for Schulich School of Business (York University), University of Western Ontario, Ryerson Polytechnic University, and Sheridan College. She currently teaches through the University of Toronto Continuing Studies, Sprott School of Business (Carleton University), Humber College, and Canadian Fundraiser. For over fifteen years, Susan also has designed and delivered hundreds of workshops, presentations, and in-house training programs for corporations, retailers, small business owners, sales professionals, associations, non-profits and government agencies. She is a popular Keynote Speaker and workshop leader for associations, Boards of Trade, and Chambers of Commerce in North America.