Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s. Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

Ron Joyce grew up in rural Nova Scotia and entered the restaurant business by buying a Dairy Queen franchise. In 1964, he invested in the first Tim Hortons and grew the business into one of the most successful restaurant chains in the world. In 1991, he won the Gary Wright Humanitarian Award for his work with the Tim Hortons Children's Foundation.

Ron Joyce's profile page