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Computers Electronic Commerce

101 Ways to Promote Your Tourism Business Web Site

Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site

by (author) Susan Sweeney

Publisher
Maximum Press
Initial publish date
May 2008
Category
Electronic Commerce
  • eBook

    ISBN
    9781931644945
    Publish Date
    May 2008
    List Price
    $33.95

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Description

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.

About the author