101 Ways to Promote Your Tourism Business Web Site
Proven Internet Marketing Tips, Tools, and Techniques to Draw Travelers to Your Site
- Publisher
- Maximum Press
- Initial publish date
- May 2008
- Category
- Electronic Commerce
-
eBook
- ISBN
- 9781931644945
- Publish Date
- May 2008
- List Price
- $33.95
Classroom Resources
Where to buy it
Description
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.