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Launchpad: Mad Cow, by Alexis Kienlen

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This spring we've made it our mission (even more than usual) to celebrate new releases in the wake of cancelled launch parties, book festivals, and reading series. With 49th Shelf Launchpad, we're holding virtual launch parties here on our platform complete with witty banter, great insight, and short and snappy readings to give you a taste of the books on offer. You can request these books from your local library, get them as e-books or audio books, order them from your local indie bookseller if they're delivering, buy them direct from the publisher or from online retailers.

Today we're launching Alexis Kienlen's debut novel Mad Cow, the perfect literary fiction debut for a published poet who spends her days working as an agricultural journalist.

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The Elevator Pitch. Tell us about your book in a sentence.

Mad Cow is a novel about how bovine spongiform encephalopathy (BSE), also known as mad cow disease, devastates and nearly destroys a beef ranching family living in rural Alberta in the early 2000s.

Describe your ideal reader.

People who want to le …

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