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Media Literacy for Kindergarten

tagged: media literacy, kindergarten, notes from a children's librarian, 49th kids, julie booker

Our Children's Librarian columnist, Julie Booker, brings us a new view from the stacks every month.


P.I.E. ("Persuade, Inform and Entertain") is a handy acronym to use when discussing the role of media with kindergarten. The media literacy objective encompasses a beginning understanding and critical awareness of media texts. After an initial brainstorming of what media is (newspapers, TV, posters, internet, etc.) the P in P.I.E. can be explored. 

Words PERSUADE us. To do things. To buy things. To feel a certain way. Words are everywhere, sending us messages. The Word Collector, by Peter R.Reynolds, is a great launch to the unit. Jerome loves words, words he likes the sounds of even if he doesn't know what they mean. He sorts them, organizes them, then accidentally spills them, so words that wouldn't normally be together, end up side by side. Jerome then creates poems, and songs, realizing their power to communicate.

Another fun book, by Lora Rozler, is Words. A lonely "e" wanders, looking for meaning. It finds itself inside various words that can be either negative or positive, and finally settles on being the final letter of "love," rather than "hate." Where do we see words in our world? What is their job? 

The following two books to address the concept of persuasion. Have I got a Book for You, by Melanie Watt, features a cheesy salesman trying every trick in the book to get you (the reader) to buy his book. Techniques include downplaying other successful favourite books, complimenting the consumer, throwing in a freebie (a bookmark!), citing research, 2-for-1 offers, showing a book’s many other uses (coaster, door-stopper), making a time-sensitive offer, and finally a warning: “You break it, you buy it.”

In Stephanie’s Ponytail, by Robert Munsch, illustrated by Michael Martchenko, each time Stephanie tries to be different by executing a new hairstyle, the kids in her school copy her. Her frustration builds with the fact that no one is thinking for themselves. One day she tricks them by saying she’s going to shave her head. It’s a lesson in to peer pressure, following the crowd, and succumbing to persuasion.

Corporate logos offer more lessons in persuasion. Logos get the message across quickly, more directly, like a universal language. Where do we find logos? Show some popular logos, i.e. Olympic rings, certain fast-food restaurant logos, coffee chains. What is their job? Are some of us wearing logos on our clothing? How do we know it’s a logo and not just a picture or decoration? Logos can be used to persuade us to buy toys, clothing, paraphernalia. Is someone trying to sell us something? A logo walk around the school allows students to find and record logos on clipboards. The teacher can take photos with an iPad for viewing back at class. Once this four and five-year-old crowd becomes more aware, you’ll be surprised at how each day begins with, “Look! I’m wearing a logo!”

And then a segue into superheroes is inevitable. It might begin with the book, Even Superheroes Have Bad Days, by Shelly Becker, illustrated by Eda Kaban. What logos or symbols do superheroes choose and why? In Gabby, Wonder Girl, by Joyce Grant, illustrated by Jan Dolby, one of the characters, Super Roy, has an Indigenous symbol on his chest. 

Why those colours? Colours stand for something, too. My Blue is Happy, by Jessica Young, illustrated by Catia Chien, is a good starting point. What do certain hues make us think of? Each page offers a positive and negative association. For instance, “‘Yellow is cheery,’ says my mom. /‘Like the summer sun.’/But my yellow is worried /Like a wilting flower /And a butterfly caught in a net."

Students could draw their own superheroes and identify one or two strengths. They could then design their own logo, choosing a colour that reflects their abilities. Paper headbands, wrist guards and chest plates (stuck on with masking tape) can all be created and branded with a personalized super hero logo. A class logo could then be created, perhaps using an animal to show how the class wants to be seen by the rest of the school. Sometimes I Feel Like a Fox, by Danielle Daniel, is a good book to address characteristics associated with certain animals.

How does media Inform us? Inform our decisions, our choices? How does media Entertain us? The Ontario Library Association’s Blue Spruce nominated books are great for working through these ideas. Most of the titles have an accompanying online video. Which are book trailers? Which are readings of the book? Is it done by the author or a narrator? What can a video do that a book can’t? Sometimes the video has sound effects and a commentary. Which do you prefer? Which persuades you to read the book?

For instance, prior to reading The Darkest Dark, by Chris Hadfield and Kate Fillion, illustrated by the Fan brothers, kids can view videos of Hadfield in space, brushing his teeth, sleeping, making a peanut butter and jelly sandwich. How does using media affect how you view the book? What do you think the purpose of the Blue Spruce contest is? To persuade, inform or entertain us? It’s a natural relationship between the Forest of Reading Program and Media Literacy for the kindergarten crowd.


On her first day as teacher-librarian, Julie Booker was asked by a five-year-old if that was her real name. She's felt at home in libraries since her inaugural job as a Page in the Toronto Public Library. She is the author of Up Up Up, a book of short stories published by House of Anansi Press.


March 20, 2018

Books mentioned in this post


The Word Collector

by Peter H Reynolds
edition: Hardcover
  • age: 4 to 8
  • Grade: p to 3
tagged: words

Some people collect stamps.
Some people collect coins.
Some people collect art.
And Jerome?
Jerome collected words . . .

In this extraordinary new tale from Peter H. Reynolds, Jerome discovers the magic of the words all around him - short and sweet words, two-syllable treats, and multisyllable words that sound like little songs. Words that connect, …


Have I Got a Book for You!

illustrated by Melanie Watt
edition: Paperback
also available: Hardcover
  • age: 5 to 9
  • Grade: k to 4
tagged: foxes, humorous stories, peer pressure

The bestselling author-illustrator and creator of publishing sensation Scaredy Squirrel presents a character you just can't say “no” to: salesman Mr. Al Foxword. Al can sell anything. You can't help but be impressed by his lineup of satisfied customers: he's sold an icebox to a penguin, an umbrella to a fish and a dirt vacuum to a mole. Al know …


Stephanie's Ponytail

by Robert Munsch, illustrated by Michael Martchenko
edition: Paperback
also available: Hardcover Paperback Hardcover
  • age: 4 to 7
  • Grade: p to 2
tagged: humorous stories

None of the kids in her class wear a ponytail, so Stephanie decides she must have one. The loud, unanimous comment from her classmates is: “Ugly, ugly, very ugly.” Steadfast, when all the girls have copied her ponytail, she resolves to try a new style. With true Munsch flair, each of Stephanie’s ponytails is more outrageous than the last, whi …


Even Superheroes Have Bad Days

by Shelly Becker, illustrated by Eda Kaban
edition: Hardcover
  • age: 3 to 9
  • Grade: p to 4
tagged: manners & etiquette, emotions & feelings

"Full of action and vibrancy. . . .A good way to soothe bad days away.” —School Library Journal

When Superheroes don’t get their way,
when they’re sad, when they’re mad, when they’ve had a bad day . . .
. . . they COULD super-tantrum, they COULD but they DON'T,
because REAL Superheroes just WOULDN'T—they WON'T!

All kids have trouble …


Gabby Wonder Girl

by Joyce Grant, illustrated by Jan Dolby
edition: Hardcover
tagged: alphabet, words, imagination & play

Gabby returns as Wonder Girl in the third book of the Gabby series. When Gabby finds a mysterious photograph in her backyard, she teams up with her best friend, Super Roy, to figure out who the strange girl in the picture is. Using her magic book and the power of punctuation, Gabby and Roy must ask the right questions to solve the mystery and save …


My Blue Is Happy

by Jessica Young, illustrated by Catia Chien
edition: Hardcover
  • age: 4 to 8
  • Grade: p to 3
tagged: colors, emotions & feelings, opposites

What is your blue like? A lyrical ode to colors — and the unique ways we experience them — follows a little girl as she explores the world with her family and friends.

Your neighbor says red is angry like a dragon’s breath, but you think it’s brave like a fire truck. Or maybe your best friend likes pink because it’s pretty like a ballerina …


The Darkest Dark

by Chris Hadfield; Kate Fillion, illustrated by Terry Fan & Eric Fan
edition: Hardcover
  • age: 3 to 7
  • Grade: p to 2
tagged: science & technology, canada, emotions & feelings

Inspired by the childhood of real-life astronaut Chris Hadfield and brought to life by Terry and Eric Fan's lush, evocative illustrations, The Darkest Dark will encourage readers to dream the impossible.
Chris loves rockets and planets and pretending he's a brave astronaut, exploring the universe. Only one problem--at night, Chris doesn't feel s …

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